Image: Reuters Berita 24 English - Nowadays, social media is a common thing for every generation. Aside from entertainment an...
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| Image: Reuters |
Berita 24 English - Nowadays, social media is a common thing for every generation. Aside from entertainment and education, there are numerous business applications for this technology. By using social media, marketers can display their products in creative ways, such as creating videos. One of the most popular social media is TikTok.
This efficient app was downloaded over 738 million times in 2019 and has climbed to 1,9 billion. Now, it is in many countries and languages. Moreover, the number of TikTok users increases rapidly year by year, and the monthly number of active users is more than 800 million. Around 41% of the users are between 16 and 24 years old and spend 52 minutes on average a day using this application (Ma & Hu, 2021). Seeing the number of active users in TikTok, this application can be a potential social media for marketers to approach and attract consumers.
TikTok includes valuable aspects, such as videos that everyone can view, like, and comment on to introduce or sell a product or service by an influencer or marketer (Anderson, 2020). TikTok is the cheapest and most enjoyable tool for creating excellent marketing content for digital marketing purposes. It can promote and show product activities in a broad range of digital marketing without wasting money.
The platform is not only created to promote the product but also to build a network with other people, which is essential for marketers and customers. Hence, they can interact and communicate using features such as comments and direct messages (Rangaswamy et al., 2020). The large number of active users and downloaders of TikTok shows that TikTok is popular and becomes an ideal platform for digital marketing. The digital marketing with TikTok has a positive impact on consumers and marketers.
So, TikTok has more advantages than disadvantages on social media, according to research results. The results indicate that many users are satisfied with @uhamkapmb (TikTok account), which is helpful for future studies. TikTok can serve as a platform for education, information exchange and interaction of audience -content creators. Hence, TikTok has become a promising digital marketing medium.
The platform is not only created to promote the product but also to build a network with other people, which is essential for marketers and customers. Hence, they can interact and communicate using features such as comments and direct messages (Rangaswamy et al., 2020). The large number of active users and downloaders of TikTok shows that TikTok is popular and becomes an ideal platform for digital marketing. The digital marketing with TikTok has a positive impact on consumers and marketers.
So, TikTok has more advantages than disadvantages on social media, according to research results. The results indicate that many users are satisfied with @uhamkapmb (TikTok account), which is helpful for future studies. TikTok can serve as a platform for education, information exchange and interaction of audience -content creators. Hence, TikTok has become a promising digital marketing medium.
